How Colorado made a quick buck off Deion Sanders' cancer diagnosis

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College sports are raking in big bucks. Earlier this month, athletic departments at public universities released their 2024 fiscal year operating budgets. The University of Texas brought in a whopping $331 million in revenue. A much smaller school, like Rutgers, still earned $141 million. 

But these schools, impressively, are not making bank on those massive revenue streams. Texas only netted $5 million, while Rutgers operated at a loss of almost $50 million.

The University of Colorado Boulder, meanwhile, finished in the black, with $8 million in profit on $146 million in revenue. 

(If you want a great explanation of how this accounting works, give this thread a read.)

It seems weird that a billion-dollar industry is desperate for every dollar, but it is. Just last week, the NCAA approved advertisements on jerseys, which was met with a sharp outcry from fans.

That backlash will be ignored. Because if there’s room to slap an ad somewhere, these schools can’t pass up the income.

Including on the sides of a pop-up tent needed for a coach to pee in after losing his bladder to cancer. 

Yes, FOIAball obtained the deal the Buffaloes made with Depend to brand Deion Sanders’ private pee place.