What YouTube Videos Are Our Nation's Strength Coaches Watching?

Hello from sunny Los Angeles! I’m here this week for a good friend’s wedding. And the second I hit send on this, I’m heading to Dodger Stadium to catch Shohei Ohtani pitch in a matinee.

Going independent has its perks. You can write whatever you want, then dip out to drink beer, eat hot dogs, and watch baseball without any concern.

It also means you have to wake up at five a.m. to ensure you don’t miss a send. Which I’ll have to do again tomorrow.

I wouldn’t change it for the world. Thank you to all of you who are helping make this happen.

Wanna get weird?

Let White Dawg take you to the next level

I know that we perceive society’s most high-functioning, hyper-productive individuals through an extremely distorted lens. A mythos of their own creation.

No one is really working 20 hours a day. These people aren’t as driven and indefatigable as they proclaim. But that perception, and our veneration of it, well, it can gnaw on you.

Especially when, like me, you’re trying to build something. It’s really easy to convince yourself you don’t have that wherewithal. That these people have some innate drive you lack. Despite everything I’ve done here, I still feel like a slacker.

I could use a push. Someone behind me, demanding my everything, in my face with a righteous, indignant fury every time they catch me lying in bed scrolling TikTok.

I want a strength coach. Which I can’t afford. Some of college football’s best make over a million a year. But for a $22 records payment, I was able to discern one particular coach’s motivational tactics.

Lane Kiffin’s strength coach, to be exact.

I was surprised that, when he needed to push players hardest, in the most crucial moment, he turned to the words of a Caucasian rapper from Alabama known as White Dawg.

Whose first ever single was "I Wanna Lick The Pussy."