Hello and welcome to your Wednesday Deep Dive. 

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The NCAA must make a strange new bedfellow

Two weeks in a row, I’ve had something else planned for this space. And I’ve punted at the last minute both times, the news constantly interfering with my running a news site. 

Which is to say, if you are looking for another reason to be mad at Texas Tech and Cody Campbell, they’re keeping you from learning about an Alabama rapper named White Dawg whose debut album features an interlude titled “Live Sex.” 

What does that have to do with college football? The powers at Lubbock do not want you to know.

Last week, we talked about the influence Cody Campbell has over politicians. Today, I want to talk about the opposite. Who has influence over Cody Campbell?

You may think that, for a man with billions, no one could persuade him to change his mind. You’d be wrong. I found the person who can save everyone from this mess. 

It was Campbell himself who led me to the answer. While enduring an online barrage this week, he did the basest thing a human can do: use Grok to win an argument. 

Outing himself as an Elon AI guy, though, might be our salvation. For it sent me down a rabbit hole. Where I discovered the only person Campbell has claimed intimidated him. Left him star-struck. 

Who could—just maybe—persuade Campbell to do the right thing.

All we need is the help of a man who once took so many benzos it put him in a coma. 

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